![]() “I think that it’s kind of become a fabric of society. I think that still rings true, whether it’s called Twitter or X,” Bilton said. “There used to be a saying inside Twitter that Twitter was the company that couldn’t kill itself. For now, X.com is still, essentially, even as the blue bird and other playful tidbits start to disappear. His goal for X is to turn it into an “everything” app - for video, photos, messaging, payments and other services, although he has given few details. Not to mention his young son, whom he calls “X.” Twitter is now X, falling in line with Musk’s other X-named brands, SpaceX and Tesla’s Model X. He set out to create a one-stop digital shop for finance called X.com - an “everything” service that would provide bank accounts, process payments, make loans and handle investments. ![]() Twitter’s rebranding is rooted in ambition that Musk began to pursue nearly a quarter century ago after he sold his first startup, Zip2, to Compaq Computer. He lost three-quarters of the company’s staff through firings, layoffs and voluntary departures, auctioned off furniture and décor, and upended policies on hate speech and misinformation. ![]() Musk began his quest erasing Twitter’s corporate culture and image in favor of his own vision as soon as he took over the company in October 2022. It was about connecting with humans and your friends and your loved ones.” “He was one of the four founders who had the emotional intelligence to be able to understand that this was about connecting with humans,” Bilton said. He was going through a divorce and he literally went through the dictionary word by word until he came across the word twitter. Glass, Bilton said, “had been thinking about like heartbeats and emotions. “Dictionaries are usually pretty tentative or cautious about letting new words in, especially for new phenomena, because they don’t want things to be just a flash in the pan.” “Getting into the dictionary is an indication that people are already using it,” said Jack Lynch, a Rutgers University English professor who studies the history of language. The Associated Press Stylebook entered it in 2010. The Oxford English Dictionary added “tweet” in 2011. No other social network has a word for posting that’s entered the vernacular like “tweet” - though Google did the same for “googling.” News sites embed tweets in their stories and TV programs scroll them. People who never signed up for Twitter knew what the word meant.įor now, we still tweet, retweet and quote tweet, and sometimes - perhaps not often enough - delete tweets. Former President Donald Trump’s incendiary use of the bird app quickly punted “tweet” into near-constant headlines during his presidency. World leaders, celebrities and athletes, dissidents in repressive regimes, propaganda trolls, sex workers and religious icons, meme queens and actual queens. We’ve been tweeting for well over a decade. But “twittered” doesn’t roll off the tongue and “tweet” soon took over, first in the Twitter office, then San Francisco, then everywhere. At the beginning, people didn’t “tweet” - it was “I’m going to twitter this,” Bilton recalled.
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